Takafumi Atarashi
Open Medical Consulting of AKT Consulting Group KK, Japan
Title: Generic innovative products
Biography
Biography: Takafumi Atarashi
Abstract
In the past ten years, Japan has taken the form of giving benefits to medical institutions and dispensing pharmacies for dissemination of generic drugs. Among the medicines for which patent wants to break now, generic drugs have nearly 70% market share, but the country aims at something more than 80%.
Meanwhile, long-term listed drugs from the year when the patent expired in 10 to 12 years, will be as the same price as generic drugs. For generic pharmaceutical companies and original drug companies that are not going to develop new drugs are also in a very difficult situation.
In order to overcome competition in the long-listed items and generic drug market, it is necessary not only to price strategy, but also generic innovative product such as
Tablet size changes, DDS change and package changes, have been requested. Japan is required to have value-added generics than other countries.